ROI calculator
What outbound is worth, in your numbers.
Four inputs, no email gate. Set your meetings, close rate and deal value — and watch the year add up.
Your numbers
We plan most engagements around 15–40 a month.
Qualified meetings typically close at 10–20%. Use your own rate if you know it.
What one new customer is worth to you in a year.
- Assumption
20 meetings × $290. Replace it with your quote or today’s cost.
Nothing you enter leaves this page. This is an estimate, not a quote.
Your year, projected
12.9×return on spend
A 1,193% ROI over twelve months.
Break-even check
At this spend the year pays for itself at a 1.2% close rate — one deal every 86 meetings. Everything above that is margin.
- Meetings on the calendar20 a month, all year
- 240
- Pipeline put in playMeetings × deal value
- $6.0M
- Deals wonAt your close rate · deal 3 pays for the year
- 36
- New revenueDeals × deal value
- $900,000
- Your spend, annualised$290 per held meeting
- $69,600
Projected as a linear year. First meetings land in weeks 2–4, so year one runs slightly under this.
Your year, month by month
Month one covers the whole year’s spend.
One block = one month of revenue$75k
- New this month
- Already banked
- Your whole year’s spend
January pays for the year
$75k in, $69.6k spent all year.
Feb to Dec is pure upside.
Based on the defaults above: 20 meetings a month, 15% close rate, $25,000 per deal, $290 per held meeting.
| Month | New this month | Already banked | Total |
|---|---|---|---|
| January | $75k | $0 | $75k |
| February | $75k | $75k | $150k |
| March | $75k | $150k | $225k |
| April | $75k | $225k | $300k |
| May | $75k | $300k | $375k |
| June | $75k | $375k | $450k |
| July | $75k | $450k | $525k |
| August | $75k | $525k | $600k |
| September | $75k | $600k | $675k |
| October | $75k | $675k | $750k |
| November | $75k | $750k | $825k |
| December | $75k | $825k | $900k |
Where the spend goes
The same meetings. Three ways to pay for them.
What changes is what the invoice is for — and who pays for a quiet month.
Hire an SDR in-house
Salary, tools and management time — whether meetings happen or not.
You carry the ramp, the quiet months and the restart when they leave.
Who carries the risk? You carry almost all of it
Agency on retainer
A flat monthly fee for activity: dials, emails and hours.
You carry the gap between activity and meetings that actually hold.
Who carries the risk? Mostly on you
- How we work
Pay per meeting
A fixed rate per qualified meeting that took place.
We carry it: a no-show is rescheduled and never invoiced.
Who carries the risk? We carry it
No. It’s an estimate based on the numbers you enter. On a fit call we look at your market and give you a real number — in writing.
A meeting held with a decision-maker who matches the role, company and buying criteria we agree on before outreach starts. If a meeting doesn’t match — or the prospect doesn’t show — it isn’t invoiced. So every meeting in the calculator is one you’d actually pay $290 for.
It’s a typical close rate for pre-qualified B2B meetings: the buyer has the problem, the budget and agreed to talk. Some teams close more, some less — if you know your own rate, use it. The math stays the same.
What you’d pay us — your meetings a month × $290, which is the default — or what outbound costs you today: salaries, tools and agency fees. Try both and compare the return.
The total first-year value of every qualified meeting: meetings a year × deal value, before any close rate. It’s the opportunity in front of your sales team, not revenue you’ve won.