The short version
- On pay per meeting you only pay for held meetings — no-shows are never invoiced.
- Nothing goes out in your name until you have approved the messaging and lists.
- Every plan runs month to month, and either side can end it with 30 days’ notice.
- The lists and data we build for you are yours to keep.
About these terms
These terms apply when your company (“you”) hires Curant AB (“we”, “us”) to run outbound sales for it. Together with your order, they make up our agreement.
- SupplierCurant ABKungsgatan 12, 111 35 StockholmOrg. no. XXXXXX-XXXX
- ClientThe company named in the order
We work with businesses only: these terms are not written for consumers. The person who accepts them for your company confirms that they may do so.
Our agreement starts when we have both confirmed an order. Your own general terms of purchase do not apply unless we have agreed to them in writing.
If the documents ever contradict each other, they apply in this order:
- your order (plan, price, markets and start date)
- the Data processing agreement, for anything about personal data
- these terms
The part on using our website, under General terms, applies to everyone who visits the site.
Words we use
- Order
- The written agreement on your plan, price, markets and start date: a signed order form, or an email in which we both confirm them.
- Services
- The work we do for you under an order, described in What we do for you.
- Qualification criteria
- The role, company and buying criteria a prospect must match, agreed with you in writing before outreach starts.
- Held meeting
- A meeting that takes place with a decision-maker who matches the qualification criteria. See Held meetings and no-shows.
- No-show
- A booked meeting the prospect does not turn up to.
- Campaign materials
- The lists, scripts, email and LinkedIn messages and briefing notes we make for your campaign.
- Your data
- The information you give us, and the information we add to your tools, such as your CRM.
- Prospect
- A person at a company we contact on your behalf.
What we do for you
We run outbound sales for you, with one aim: qualified meetings with your buyers. Depending on your plan, we build and verify prospect lists, write the scripts and messages with you, reach your prospects by phone, email and LinkedIn, book meetings into your calendar with a briefing note, and report to you every week. Your order sets out the plan, the markets and anything else we have agreed.
| Plan | What you pay for | Price |
|---|---|---|
| Pay per meeting | Each held meeting. No-shows are never invoiced. | $290 per meeting |
| Monthly retainer | A dedicated team of senior SDRs, at a fixed monthly fee. | From $2,900 a month |
| Concierge | Our fully managed program: a dedicated strategist and SDR team run your whole outbound. The final price is set on the call. | From $4,500 a month |
Prices exclude VAT. The final price of a monthly plan is set when we scope it with you, and the price in your order is the one that applies.
How we work
Our own SDRs do the outreach, briefed on your market and your offer before they contact anyone, and we aim to keep the same small team on your account. We decide how the work is organised and staffed.
We book the meetings; you run them. Every meeting is with you, under your name, and the relationship with the buyer is yours from the first hello.
Where we agree to, we work in your tools and log every call, message and booked meeting in your CRM.
We follow the rules on telemarketing and email marketing in each market we work in.
Getting started
After the kickoff call we build your lists and write the scripts and messages. We aim to start outreach within 14 days of the kickoff, and first meetings usually land within 2–4 weeks. These are aims, not promises: they depend on your market and on how quickly the materials are approved.
What we need from you
Good meetings take both of us. You agree to:
- give us correct information about your offer, your buyers and your market, and tell us when something changes
- review the scripts, messages and lists and approve them before we use them — nothing goes out in your name until you say yes
- tell us which companies and people we must not contact, such as your existing customers, open deals and your own do-not-contact list
- give us access to the tools we agree on, such as your calendar and CRM
- take the meetings we book, and tell us promptly if one does not happen
- make sure that what you sell, and what the approved materials say about it, is lawful, true and yours to offer
Approval by email is enough. If approvals, information or access come late, our timelines move with them.
Fees and payment
You pay the fees in your order. All prices exclude VAT, which is added at the rate that applies.
Pay per meeting
We invoice the held meetings of each calendar month once the month has ended. Each invoice lists the meetings it covers, so you can check them against your calendar.
Monthly plans
The retainer and Concierge are invoiced monthly in advance. The fee pays for the work that month — the team and the outreach — not for a set number of meetings, unless your order says otherwise.
You can move from a monthly plan to pay per meeting. We agree the switch in writing, usually at a monthly review, and it applies from the start of the next calendar month.
Paying invoices
Invoices are due 30 days from the invoice date. If payment is late, we may charge interest under the Swedish Interest Act (räntelagen), and after a written reminder we may pause the work until the invoice is paid.
We may change our prices by telling you in writing at least 30 days before the new price applies, so that you can end the agreement first if you prefer.
Held meetings and no-shows
On pay per meeting you pay for held meetings only. A meeting counts as held when it takes place with a decision-maker who matches the qualification criteria we agreed with you before outreach started.
These meetings are never invoiced:
- a no-show — we try to book a new time, and only a meeting that is held is invoiced
- a meeting with someone who does not match the qualification criteria
- a meeting with a company or person you told us not to contact
If you think an invoiced meeting did not qualify, tell us within seven days of the meeting and say why. We check it against the criteria and our notes, and if it did not qualify, we credit it on your next invoice.
If you need to move a meeting, tell us as soon as you can and we will help find a new time.
A change to the qualification criteria applies to meetings booked after we have both confirmed it in writing.
Term and termination
Every plan runs month to month, with no lock-in. You or we can end the agreement at any time with 30 days’ notice, and notice by email is enough. During the notice period we keep working as usual, and you pay as usual.
Either side may also end the agreement straight away, in writing, if the other side seriously breaches it and does not put it right within 14 days of being asked to, or if the other side becomes insolvent.
When the agreement ends:
- we stop all outreach in your name, on every channel
- meetings already booked stay in your calendar, and are invoiced as usual if they are held
- you keep the lists, data and other campaign materials we made for you
- we return or delete your personal data as the Data processing agreement says
- invoices for work done and meetings held up to the end remain payable
Confidentiality and ownership
Confidentiality
Each side keeps the other’s confidential information secret. That is anything that is not public, such as your customer lists, pipeline, prices and plans, and our methods and prices. We use it only for our work together and share it only with people who need it for that work and are bound by the same duty.
The duty lasts while the agreement runs and for two years after it ends. It does not cover information that is already public, that the receiving side already had, or that the law requires it to disclose.
We only name you as a client, or publish a story about our work for you, if you agree in writing.
Who owns what
You keep everything you bring: your data, your CRM, your customer lists, your brand and your product information. You let us use them only to deliver the services.
The lists and data we build for you are yours to keep, and so are the other campaign materials.
We keep our own methods, templates, tools and know-how, including what we learn about outbound in general, and may use them for other clients — never your confidential information.
Personal data
When we process personal data on your behalf — the people on your lists, the prospects we contact for you and the data in your CRM — you are the controller and we are your processor under Article 28 of the GDPR. Our Data processing agreement then applies and is part of our agreement. It sets out how we protect the data, which sub-processors we use, and how we help you when someone uses their data protection rights. The data is stored in the EU.
For our own purposes — our contact with you, invoicing, our website and our do-not-contact list — we are the controller, as described in our Privacy policy.
We only contact people in their work role, on work contact details. If someone asks us not to contact them again, we put them on our do-not-contact list within one business day and stop contacting them, on every channel, for you and for every other client.
You make sure that you may share the personal data you give us, and that your instructions to us are lawful.
If personal data ever has to leave the EU/EEA, it does so only as the Data processing agreement allows, for example under the European Commission’s standard contractual clauses.
Liability
We work hard for every meeting, but we cannot promise a set number of meetings, or that meetings will turn into sales. Timelines, estimates and calculator results are not guarantees. On pay per meeting you only pay for held meetings: that is how we share the risk with you.
Each side is responsible for direct loss it causes by breaching the agreement. Neither side is liable for indirect loss, such as lost profit, lost revenue, lost business or lost data.
Our total liability under the agreement is limited to the fees you paid us in the three months before the event that caused the loss.
These limits do not apply to loss caused on purpose or by gross negligence, or where the law does not allow liability to be limited.
Neither side is responsible for delays or failures caused by events outside its reasonable control, such as power, network or telephone outages, strikes or decisions by authorities.
General terms
Changes to these terms
We may update these terms. If a change affects an agreement that is running, we tell you by email at least 30 days before it applies, so that you can end the agreement first if you do not accept it. The date at the top of this page shows when the terms last changed.
Using our website
This applies to everyone who visits our website. The website is information, not an offer: prices, timelines and the results of our ROI calculator are a guide, and only an order binds us.
We do our best to keep the website accurate and available, but cannot promise that it always is. Links to other websites are there for convenience; we are not responsible for what those sites contain.
The texts, images and design of the website belong to us or to those who have licensed them to us. They may not be copied, scraped or used to disrupt the website without our written permission. How we use cookies is described in our Cookie policy.
Law and disputes
These terms and every agreement under them are governed by Swedish law. If we disagree, we first try to solve it together. If we cannot, the dispute is settled by the Swedish courts, with the Stockholm District Court as the first instance.